Video PRODUCTION FOR BUSINESS
WHY DO I NEED VIDEO PRODUCTION?
Ready to elevate what you do above the average? If you’re looking to grow your business but are not sure how video production can help you, here’s how we like to think about things.
VIDEO IS EVERYWHERE
Everyone has a smart phone which they use to record, share and view video all the time. We are surrounded by video content on our social media feeds, in our built environment and on televisions like never before. Our every-day decisions are influenced by videos that have potentially already reached millions of people before we see them.
Video is one of the first things people going looking for when they are trying to learn about a company, and video is seen as both more authoritative and more friendly than the written word. For a brand or business looking to speak to the world, video is usually now not an optional extra.
WE DON’T JUST PRESS RECORD, WE PROVIDE SOLUTIONS
But video by itself is not a solution – the world is already saturated with content that nobody spends much time on or, worse, nobody even watches at all. For companies and organisations, video output is sometimes just a box-ticking exercise, done to fulfil something someone somewhere told them they had to do. Quality is sometimes just a secondary consideration and navigating the social media algorithms can seem a capricious endeavour. So when a video production for business doesn’t generate the kind of results that are hoped for, people are often dismayed or confused.
For us, it helps to start with the basics. Fundamentally, video is a tool for communication. But in an attention economy where everyone else is also trying to communicate, what you say needs to stand out. If it doesn’t, then it can end up in the same place as those postal marketing flyers that everyone gets: glanced at maybe once and never thought about again.
You need to communicate with the world about yourself; which means you need to first ask: what is it you want people to know about you? Once you can answer that, you then need to think about how to catch their attention. The simplest way to do this is to ask what would catch your attention? Why would you pay attention to the work you’re doing – over what your competitors are saying, the cat video you were sent at lunchtime, etc. So: what makes you stand out?
‘CREATIVE’ IS IN OUR NAME FOR A REASON
Where we think we stand out is in how much we value creativity. Our experienced team can devise, script and produce, as well as execute film and video production to a high standard. We find it important to really talk to clients, to develop a real understanding of what it is that makes you unique. Then through this, we like to chat about the possibilities of collaborating together to produce visual content that really captures people’s attention.
We’ve worked in both the artistic and commercial sectors and like to apply the lessons we’ve learned from both to our work in video production for business.
Whatever you wish to get across – whether its the good humour of your core team, the passion of your product designers, the vision you have for the future, or the sense of social responsibility at the heart of your company, we can help you tell the world.
If you think your story is compelling, then other people probably will too. With the right creative tools and the right approach to content targeting, it can be shared with the people that you want to hear it. That’s where we come in.
WE HELP TELL YOUR STORY
While we know you’re excited to start your video production journey, we also know you’re already busy keeping the nuts and bolts of your business running smoothly. You care about how the world sees you, but a video production for business doesn’t need to be another thing for you to worry about.
We have over a decade of experience working on film and video productions of all sizes and know how to strike a working balance that matters for businesses, whether that’s by sympathetically following brand guidelines or gently guiding your ideas in a way that works for a video production. From successfully partnering to market multi-million pound public events, to working on broadcast and cinema productions you’ve probably heard of, our tight-knit crew have a knowledge of what works, a track record of results and the know-how to help bring your vision to life.
SO, WHAT CAN A VIDEO PRODUCTION FOR BUSINESS DO FOR ME?
A video production for business from Mini Mountain Creative can help you:
- Showcase the range and depth of what you have to offer
- Secure new sources of funding
- Pitch to those new clients you’ve been hoping to work with
- Establish a new identity for you company, or cement an existing one
- Shape your brand’s image in the public perception
- Create a relationship with your customers
- Form part of a broader strategy of marketing or public relations
- Create brand recognition for your company
INTERESTED IN FINDING OUT HOW A VIDEO PRODUCTION FOR BUSINESS CAN HELP YOU?
